Toymation is a UK-based online store specialising in the sale of Anime/Manga and movie memorabilia, with its focus on personalised bespoke products. 

Having recognised the success of TokyoToys due to my creation of Coco Monkey as their mascot character, the owners of Toymation sought to have a mascot of their own to strengthen their brand - and so Tobi the toy robot was created. 

My main inspiration for the design was based on the Japanese ASCII-based emoji that conveys a content, smiling expression. (^__^)